Opened in September 2006, Boulevard3 was sparked by Famulari’s initial reaction to the space five years prior. A former denizen of New York City, he says, “This was how I visualized clubs: big, free-flowing, dramatic. I felt it was the only place that could possibly follow Skybar.” Having experienced New York venues such as Studio 54 and The Tunnel in their heyday, he was also motivated to open a venue that shattered the malaise of the typical club scene. “There really are no dance places in Los Angeles,” states Famulari, who probably knows L.A. nightlife better than anyone after working to keep Skybar hot for nearly a decade. “People go to clubs and stare at each other.”
While eschewing nostalgia for its own sake, Famulari chose the name Boulevard3 after viewing an old surveyor’s map of Los Angeles. At the time, when the city was just beginning to take form, the east/west streets were marked by numbers, with “Boulevard 3″ as the designation for what would later become Sunset Boulevard. With a new paradigm for L.A.’s club scene brimming with possibilities, Famulari hopes to recapture the sense of grace, elegance, and engagement that once put Hollywood on the map.